Our Services

Luxury Events, Red Carpet Design and Execution

For two decades we have booked produced and managed hundreds of events for our clients nationwide. Whether it’s a live concert, full-scale media red carpet, a national conference, open talent casting calls, a pop-up product launch, or an intimate relationship-building cocktail party with a handful of elite journalists, we can handle everything necessary to ensure your event is smooth, seamless and successful.  

We can also design an all-new, Covid-19-safe virtual gathering!   Public relations, event planning and branding are only a few of our specialties.

Talent Procurement

Looking to book entertainment for a corporate event anywhere worldwide?  Agent Z. PR makes it easy and trouble free to check availability and pricing for booking any act in the 

business for your event.  

We can act as your personal booking agency to book top Celebrities, Athletes and Speakers for appearances, speaking engagements, product endorsements, corporate hospitality events and private parties worldwide, VIP meet & greets, autograph signings, broker product endorsement deals.  These are a few areas where we can help with your public relations, event planning and branding efforts.

Fill out our “Connect With Us” form and a team member will get back to you shortly to discuss pricing and availability.

Brand & Content Marketing

Your company brand is your mark of distinction; it's what sets you apart from your competitors.  Branding is an important component in public relations and event planning.  

We continually pursue the latest developments and trends to implement your marketing goals.  This includes branding and image creation that demands an audience’s attention.  

Allow us to uncover and assist in expressing your identity.  

About zabrina "agent z." horton

Zabrina Horton has had the distinct privilege of working in the entertainment industry for almost three decades!  Her PR career includes 12 years at BET Networks (Black Entertainment Television), working with A-list celebrities and top-rated shows including the BET Awards, Being Mary Jane, Real Husbands of Hollywood, The Game and more.   

Things took a turn in 2015 when two days after returning from maternity leave, she was laid off from BET.    Not letting her 25+ years of Hollywood PR experience and contacts go to waste she hit the "reset" button on her freelancing career.


Prior to joining BET, Zabrina founded and operated Agent Z. PR & Special Projects an independent consultation company that provided media relations services, including strategy, development and execution of successful publicity campaigns. She served as the liaison between clients, corporate sponsors, public sector and the media for a variety of entertainment industry clients including  Lexus 400h SUV for Team One USA - 77th Academy Awards (Gwyneth Paltrow and Natalie Portman), Hennessy Cognac “Never Blend In” tour (LisaRaye McCoy),  L.A. Dodgers’ Clayton Kershaw Annual Ping Pong Tournament, U.S. Olympic Festival, (Mary Lou Retton, James Worthy, Carl Lewis, FloJo, Tommie Smith), NBA All-Star Weekend fundraiser The Chic Boutique, USC Alumni Awards and Trojan Legends Golf Classic, the Bill Pickett Rodeo,“Charlie’s Angels 2: Full Throttle” Lookalike Promotion and more.

Preceding her position at Agent Z. PR & Special Projects, Zabrina spent two years at Sony Pictures Entertainment where she was responsible for internal communications and promotions for “ScreenLighter,” an employee rewards, recognition and suggestion program. 

Zabrina’s 25 + years' work experience in communication ranges from event planning and publicity to marketing campaigns and management. A few of her previous communications roles include publicist for IMAGE Film & Video Center/Atlanta Film Festival in Atlanta and Sr. Account Executive at Roy Communications PR Agency where she played a role in Magic Johnson Theaters, Tyra Banks’ “Beauty Inside Out” Book Tour, Alvin Ailey American Dance Co., LaFace Records, Procter & Gamble, McDonald’s, Cover Girl, NIKE, Xerox, Equal Sweetener and more. 

A southern California native, Zabrina earned her Bachelor of Science degree at California State University, Long Beach. She then went on to receive her Masters of Science degree in Sports Administration from St. Thomas University, Miami, Florida. 


About Us

Knowledge & Experience

Building Great Relationships

Building Great Relationships

Founded by Zabrina Horton in 2000, the Agent Z. PR & Special Projects is based in Atlanta, GA with team members and partners in Los Angeles, New York and Chicago.  Our team represents decades of experience collectively.  

With Agent Z. Public Relations you're not limited to the network of a single freelancer.  You gain access to the collective relationships of the entire assembly, all working to make an impact with your target audience.  Event planning and branding is a breeze with the right team!

Building Great Relationships

Building Great Relationships

Building Great Relationships

The days of relying on traditional a press release are long gone. Social Media influence has to be integrated organically into the program. 

Agent Z. Public Relations can do it without adding a layer of bureaucracy.

Creative Strategies

Building Great Relationships

Creative Strategies

We believe in strategic planning and have a professional and seasoned network of pros that are skilled in various areas of public relations, marketing, event planning and execution, media campaigns, brand building, celebrity procurement and digital media.   


Clients Past & Present

Agent Z. PR is proud of its diverse group of clientele, past and present, including:  

BET Networks 

TV One

TV Land

Sony Pictures Entertainment 

Hollywood South Productions 

Glamour Girl Entertainment 

WACO Theatre Group “Homecoming Weekend” (Richard Lawson and Tina Knowles Lawson) 

Southern Christian Leadership Conference

University of Southern California 

Roll Out Studios 

Hollywood South Productions 

Roy Communications 

The Design Group Miami



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Drop us a line

We are here for you!

It's been proven that a business with a great public relations team can make a great impact on the world. Take the first step: contact us, and together, we will help  you get your message to the world.

Agent Z. PR & Special Projects